Brand Story Dix is one of the western fast food brands that understands the preferences of Chinese consumers. Crispy fried chicken has sold more than 100 million copies a year and has been selling well for more than 20 years. Dirks always adheres to the needs of consumers and is committed to product upgrades. It selects two pieces of meat on a chicken—pipa legs and leg bones, which are truly golden, crisp, fresh and juicy. As one of the first Western-style fast foods to launch rice, Dikes continued to upgrade various types of rice products. Adhering to the concept of Shushi culture, creating a comfortable, relaxed and happy dining experience for consumers, it currently has more than 2,500 stores across the country. In 2016, Dicos successively launched lemon series products, which were continuously welcomed by consumers, and became another star product of Ditex after crispy fried chicken. In 2017, Dix's first future store was an unmanned smart restaurant that could be landing, copied and promoted. Dirks conducts Family Day activities in the industry, receiving more than 200,000 families a year, accumulating more than one million families.
Dirk's fried chicken originated in Texas in the southern United States.
It appeared in Chengdu, China in 1994.
It is a member of China Chain Store & Franchise Association, a franchise record-keeping enterprise, and one of the top 100 chain stores in China in 2000.
Dixburg joining project
Dixburg Joining Features
- Dirks First Sorry Cafe Launches Organic Coffee Bean For Three Years
- Dirk United is hungry, the performance of the first World of Warcraft Hamburg doubles, a record high
- Dexter's 2400 stores nationwide shut down for 4 hours, all employees practiced the "double crisp" super strategy
- Digital, real-time, exalted, Dirks digs into a gold mine of member data